Apple’s iPod Ad on Pitchfork Breaks Down the Nav

Jeffrey Donenfeld Culture Leave a Comment

The latest Apple iPod ad over on Pitchfork.com grabs users attention by interacting with the normal elements of the main page. It looks like the ad uses a similar flash/javascript/ajax technology blend at the Nintendo Experience Wii Wario YouTube Ad I wrote about a while ago. The iPod ad starts off normally, and then breaks out of its container, and interacts with the main site nav and page structure. Nifty way to grab users’s attention, and since the ad must be clicked to be fully activated, I think the acceptance of the ad should be high, and annoyance factor somewhat low. The only issue I see could be the large initial size of the banner. Check out a HD video of the Pitchform Apple iPod ad in action, Pitchfork’s site, Stark Online’s thoughts, and my previous blog post on Nintendo’s YouTube page takeover. Apple also regularly has these “takeover” style ads on NYT and WSJ.

Jeffrey DonenfeldApple’s iPod Ad on Pitchfork Breaks Down the Nav

Who needs Instinctiv when you have real Pandora on your iPhone 3G?

Jeffrey Donenfeld Ask Me Anything, Culture, New Products, Technology, Uncategorized 4 Comments

Why make software for an increasingly dwindling market – the 1st generation (EDGE) iPhone. Instinctiv is a new company that’s making iPhone software that purports to predict what you want to listen to based on a number of factors, and the smartly shuffles your songs accordingly. But it only shuffles your own songs. Only the music you have on your phone at that moment. No network listening. I can see how this would appeal to iPod Touch and 1st generation (slow EDGE) owners, but, since the 1st Gen iPhone is no longer on sale, that group is starting to dwindle. On the new iPhone 3g, with speedy fast 3G network connectivity, is Instinctiv really necessary? (Or, does it have a viable future?) Why not just listen to real, genuine Pandora radio, if that’s the experience you’re going for? Although it’s not out yet, I’m almost positive a real, native Pandora radio application will be released for the new iPhone 3G, which will (or, should…) use not only the iPhone’s wifi connection, but the 3G cell data connection as well. Better yet – ever shared with a friend a Pandora station you’ve made? Cool to be able to listen to the same batch of songs, no? How about allowing iPhones running the Pandora radio application to synchronize their stations, so two iPhone listeners can listen to a synchronized Pandora station? Why not push this feature to the standard browser based web player too? It might get dicey for the music licensing, but would be cool nonetheless. (Seen on TechCrunch)

Jeffrey DonenfeldWho needs Instinctiv when you have real Pandora on your iPhone 3G?