Inside Social Apps 2012: Trends in Social Game Product Development

Jeffrey Donenfeld Events, Mobile, Technology, Travel and Adventure Leave a Comment

Brief notes from sitting in on the “Trends in Social Game Product Development” panel at Inside Social Apps conference in San Francisco, CA. Trends in Social Game Product Development Brenda Garno Brathwaite, COO & Game Designer, Loot Drop, Inc. Bill Jackson, Creative Director, CastleVille, Zynga Dallas Sebastian Knutsson, Chief Creative Officer and Co-Founder, Mike Sego, CEO, Gaia Interactive While acquiring customers has become more expensive over the last couple of years, monetization rates from top developers have continued to substantially improve. Today, there are examples of developers large and small that are finding distribution, engagement, and monetization success, despite all the changes in the world of Facebook and social gaming over the last year. At the same time, genres and content are continuing to evolve with new mechanics and game play. How should developers be thinking about product development in 2012? Top developers will discuss. ¬†Bill Jackson – Social is the next generation in gaming. Not a new direction, but the logical next step. I do believe there is an opportunity in the gaming space for networked, synchronous play. Right now the right game needs to come along that demands it. This is something that’s well developed in the console game space, but not yet very well seen in the social gaming realm. Also exciting is progressing the asynchronous play out there right now. Mike Sego – Position that the only trend in game development is better graphics is wrong. The next step is naturally social. Lower cost to developing for social and mobile platforms – this allows for a much larger variety of games. Now, 3 developers working in a garage can open up a whole market of social and mobile. This is not as possible when you’re thinking only in terms of graphics and rendering improvements. ¬†Building …