Client:
Aphex Audio Xciter
Project scope:
Strategize and sell comprehensive mobile application marketing strategy for 6 month total engagement, including complete conceptualization and integration of Online, Offline and PR marketing teams. Hire full time online marketing manager to work in-house, vet offline and PR marketing agencies for partnering on overal campaign.
Concept:
Develop and launch a high impact integrated PR and Advertising campaign across multiple real world and virtual outlets in support of the Aphex Audio Xciter iOS App. The intent of the marketing campaign is to generate awareness and buzz towards targeted demographics, music industry influencers and tech influencers, which will directly translate to downloads of the mobile app.
Messaging will be distributed to potential users via Mobile Devices, Video Channels, Social Media, New, and PR sources
In support of marketing efforts, extend expertise to the mobile app team with marketing and design consulting services to ensure the product exceeds the standards demanded by the market place.
Key deliverables:
- Fully realized app marketing campaign proposal.
- Hire of in-house online marketing manager.
- Hire of partner offline marketing and PR agencies.
Reference:
Press Mentions
Apple App Store – https://itunes.apple.com/us/app/audio-xciter/id528536517?mt=8
