Client:
CheckedUp
Project scope:
In support of iPad app launch, develop a detailed advertiser opportunities package, for use by client to sell in-app sponsorship opportunities.
Concept:
Given the consumer positioning of the CheckedUp iPad app, we developed three tiered advertiser opportunities package. Each advertiser package incorporated in-app sponsorship opportunities, one level building on the previous. In the end, the client was able to take our strategy and sell media directly to sponsors, thereby further monetizing the app and making it a commercial success.
Key deliverables:
Detailed strategy document ready for presentation by client to potential advertisers. Framework for fully designed online and print pitch deck.
Reference:
Media:
