Over the years of doing SEO audits for clients, I’ve developed a brief “SEO Checklist” of items that I like to make sure to at least consider with every site. The list is far from comprehensive. Instead it gives me a good jumping off point to assess a number of potential SEO problems and optimizations. If you have any additions, let me know!
Jeffrey Donenfeld’s SEO Checklist
SEO
- Tagging Meta, Title, Semantic Hierarchy, Image
- Content duplication/canonicalization
- RSS, MRSS and syndication
- Sitemap – XML and HTML
- Robots.txt – Sitemap, Disallow
- Footer – Sitemap, Nav
- Breadcrumbing
- SEOmoz crawl test
- URL Structure – Accessibility, Keywords
- Flash Usage – SWF_Object
- Microformats
SEO Opportunities
- Keyword content development
- Analytics tracking/optimization
- Landing page strategy
- Linkbuilding
- Content tagging
- Registration/Checkout process funnel
- Content visibility
- Top Content Iteration
- Load time optimization
Design
- IA
- CSS/Tables/HTML
- 404 report
- Image usage
- Video usage
- Navigation function
- Search page utility
- Topic page utility
Usability
- Navigation analysis
- Site layout and functionality
- Conversion funnels and flows
- Search functionality
- House ad strategy
- Footer (for visibility too)
- Breadcrumbing
- Registration/Checkout process funnel