LVMH’s fashion and lifestyle blog Nowness, which I’ve been working with for quite some time, recently made a major step forward with their video implementation. Now, when users click the “share” button on any Nowness post page, they’ll get optimized video embed code which includes both the flash object embed code, as well as two easily accessible HTML links. These links will give users on mobile phones, and other devices direct access to the Nowness post page, as well as the ability to view the embedded video. Great going Nowness!
Example: