Lecture: How Spatial Arrangement Creates Movement, and Implications for Consumer Shopping Behavior at Ikea

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Here’s a great talk by Professor Alan Penn of the UCL Bartlett School of Architecture, discussing How Spatial Arrangement Creates Movement, and Implications for Consumer Shopping Behavior at Ikea. It’s long, but a great analysis of the topic, with easy foundations of key concepts explained.

“Professor Alan Penn describes the way that architects use space to sell you things, showing how space creates patterns of movement, bringing you into contact with goods. In IKEA though, the story gets more interesting, here the designers deliberately set out to confuse you, drawing you into buying things that are not on your shopping list.”

Who enjoys shopping in IKEA? (18 Jan 2011) on YouTube