Client:
Structured Web
Project scope:
Redesign client’s website from the ground up, giving them a fresh new look on the web, and a simplified, conversion-optimization oriented message to consumers.
- Full Website Redesign and Information Architecture
- Conversion Optimization Planning and Execution
- Website Design Production, including production of 10+ page templates and layouts
Concept:
Simplify the site layout and design, and use a unified call to action throughout the site and streamlined navigation structure to optimize user conversion rates. Place calls to action in a consistent, strong position on all pages, funneling all users to a common conversion point.
Setup Google Analytics Conversion Funnels to continously analize and optimize conversion rates. Round two strategy focused on A/B and A/B/n testing to further optimize conversions.
Key deliverables:
- Detailed site design and conversion optimization document. From the ground up, the website design and build strategy was geared towards conversions.
- Site blueprints, visualizing overal site layout and conversion points.
- Site design flats
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