Marketing
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Wrapping Up: The 2014 New York Travel Festival
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This past weekend, April 26th and 27th, I attended and spoke at the annual NY Travel Festival. The weekend was a productive and interesting look at the state of the Travel, Adventure, and Travel Media industry, and featured informative sessions from industry leaders including the Travel 2.0 group, G Adventures, Matador Network, and AFAR Media,…
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I’m Betabrand’s Antarctic Explorer
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Last austral summer, while living at the South Pole Station, Antarctica I represented SF clothing company Betabrand as their official Antarctic Explorer. I had a great time tromping around in the snow in Betabrand’s Disco Pants, USA Pants, and Smoking Jacket. Thanks for the gear, Betabrand! Here’s a quick video of my adventure: …
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Amazon Launches “Product Ads”
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Continuing on Amazon’s huge week, they’re now introducing to the public their new “Product Ads”. The new ad units are meant to be sprinkled all over the Amazon site, and connect shoppers with offerings at third party shops. An interesting concept supporting the further expansion of Amazon’s growing ad empire. More on Product Ads (PDF).…
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Sending Messages with the Reactive Super-Speed Electromagnet Dot Display
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Cool making of video, and super cool tech – Tech inventors Breakfast have created this Reactive Super-Speed Electromagnet Dot Display for the launch of TNT’s show “Perception”. Check out the making of video, installation demo, and press release. I love that this display is an actual physical, moving array of dots – each dot flips…
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Printing On Fabric Using Sunlight And An iPhone
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Jesse Genet of Lumi is offering a new product that lets users print their pictures on fabric using the company’s Lumityper app, and printing with their Inkodye system. Very cool application of tech+crafts. Found via Alan and DesignTaxi. Support Jesse on Kickstarter. About the process: Taking photography out of the darkroom, Jesse Genet of Lumi…
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Sonar, You Should Prioritize Graph and Proximity Alerts via Klout Scores
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Ximena of Sonar recently posted a question on the Sonar facebook page asking for feedback on whether Sonar users want to know about their friends nearby. My thoughts: Yes, I definietly want to know which of my friends are nearby – but I already know that from other more established apps, namely Foursquare and Facebook.…
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Notes from Mobile Monday NY – June
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A few brief notes from tonight’s Mobile Monday talk, at the New York Times Center. Best practices in mobile media consumption Asish Patel, Head of Social Media at VICE Media Favorite app is Twitter. With native applications, the key factor is providing a utility that can’t be found elsewhere, such as on the mobile Web.…
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Introducing my Visual Resume
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Infographics have gotten increasingly popular recently, and in response, a number of websites have cropped up to allow users to convert their job resume into a snazzy infographic. Using Visualize.me, I’ve created my own version. After you’re done being impressed with the infographics and years of experience I have working in interactive media, shoot me…
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Get The Job: Focus on Skills, Not Resumes with Smarterer
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Updating a boring resume is certainly a pain in the ass – but Smarterer, as well as a few other visual resume engines such as Vizualize.me makes the process much easier and more engaging for both sides.. Smarterer’s Philosophy: Redefining the Skills Section on Everyone’s Resume Skills are arguably the most valuable – and most…
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Interface of the Day: Levitating Orbs Make Tactile UI
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This takes the cake for user interface of the day.. week… Just a concept, but by levitating orbs, Jinha Lee allows users to intuitively manipulate a hybrid physical/virtual interface: Jinha Lee, from the Tangible Media Group of the MIT Media Lab, in collaboration with Rehmi Post, has been playing with the idea of manipulating real…
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Looking For Content? How about HARO…
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Lately at Fueled, we’ve been having deep discussions about content strategy and content creation. Both for internal use, as well as for client work. In our research, we’ve found this site, HARO. Tap into the largest source repository in the world with over 80,000 mainstreet and expert sources who will respond directly to your query…
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Make it Shine: User Experience Design from Courtney Bolton
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Today, friend Courtney Bolton updates me with her recent presentation deck on UX Design. A very important topic, and one I speak with my clients about on an almost daily basis. Here’s her presentation: Make it Shine: User Experience Design // Speaker Deck. PDF Download
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Fueled’s new European Office: Gateshead
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Congrats to the Fueled European crew for a great writeup in BDaily. They just moved into a great new office in Gateshead! I’m psyched to be working in Fueled’s NYC HQ as a Producer and Marketing Director. A New York based mobile design and development agency is the latest company to move into Gateshead’s Northern…
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Statistics: How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
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Great article about the power of shopper data and statistics for creepily optimizing shopping experiences. This is by I always use the universal club card number (local area code) 867-5309. Try it – there’s almost always a frequent shopper card registered with that number, so you can still get discounts without letting them track your…
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Inside Social Apps 2012: The Facebook Platform Roadmap
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The Facebook Platform Roadmap in 2012 Carl Sjogreen, Director, Product Management, Facebook Key Quote: “Facebook wants Open Graph to be a simple process for developers, so that the focus can be put on developing great apps.” Three major areas we’re working on this year – Open Graph, Mobile, Games Open Graph. Plays to two audiences. People…
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Jill is on the Forbes 30 Under 30 List!
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Congratulations to my sister Jill on making it into the Forbes Magazine 30 Under 30 list! Awesome! From Forbes: What NetJets did for private jets, Donenfeld’s The Culinistas is doing for private chefs: making luxe affordable. For $300, plus groceries, her team of chefs cook eight personalized dishes that will last a week. The service…
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Infographic: The SEO Salary Guide from Onward Search
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Very very interesting infographic today – a breakdown of typical salaries for positions within the SEO industry, in which I work. Thanks Onward Search for this great SEO salary guide and…. I’ll be in touch soon! SEO Salary Jobs Guide PDF Download
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AirBnB Gets Major Press from Conan O’Brien
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AirBnB has been moving up in the the ranks of vacation rental sites lately. Recently, they had a great promo opportunity through the Conan O’Brien show. In a stroke of guerilla marketing genius, AirBnB got Team Coco to list the Conan O’Brien TV studio as a place to stay on AirBnB. No specific product placement…
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The 2011 NYC Marathon Goes Social With Badges
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This year the NYC Marathon went social. In partnership with site Basno.com, they’re offering up digital marathon finisher badges, which confirm a person’s race finish, and provide an easy, social way to tell friends about the race. Badges seem to be the hot social currency lately, with many prominent sites beginning to offer users them as…
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Referral Key Spammed My LinkedIn Contacts!
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Lately business networking site Referral Key has been making some headway in building its userbase, and connecting people to build business relationships. However, after my most recent round of updating my Referral Key profile, I believe that their workflow for adding new account contacts based on existing friend lists from 3rd party sites like LinkedIn…
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The Yellow Table: Q&A with Jill Donenfeld + A New Cookbook!
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Congrats Jill on a super writeup in The Yellow Table! It’s tough to describe my friend Jill Donenfeld in just a few words. (Though impressive does come to mind…) By age 22, the personal chef and entrepreneur had already started her own business (The Culinistas) and written a cookbook (Mankafy Sakofo: Delicious Meals from Madagascar).…
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Site Promotion Month Phase 2: Using the Hello Bar
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This month, as you may have noticed, I’ve been upping the ante for promoting my site. Sure, this is just my personal website, however I do put a good amount of effort into it, and it reflects my personal brand and skillset. Additionally, I’m in the middle of a project writing a unique, original blog…
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Becoming an AirBnB Superhost
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This summer since I’ve been traveling – a lot. However, I’m still keeping my apartment in NYC, because of its great location, and so I can have a place to crash and refuel between adventures. Keeping an apartment but not living in it full time is expensive, and luckily I’ve been able to rent my…
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Interactive Media Strategy Portfolio
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I’m an experienced interactive media and technology consultant, mobile development strategist and marketing professional. Interactive Media Experience: Direction of Interactive Media Development Management of technical requirements and startup considerations Evaluation of positioning of product in market and of competitive landscape Consultation on interactive marketing strategy and execution Mobile media and application strategy and development Top-Ranking…