Very very interesting infographic today – a breakdown of typical salaries for positions within the SEO industry, in which I work. Thanks Onward Search for this great SEO salary guide and…. I’ll be in touch soon!
Category: SEO
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Interactive Media Strategy Portfolio
I’m an experienced interactive media and technology consultant, mobile development strategist and marketing professional.
Interactive Media Experience:
- Direction of Interactive Media Development
- Management of technical requirements and startup considerations
- Evaluation of positioning of product in market and of competitive landscape
- Consultation on interactive marketing strategy and execution
- Mobile media and application strategy and development
- Top-Ranking professional SEO optimization and consulting
SEO Strategy and Management
As an SEO Strategist and Manager, I sit between the client and our designers, developers, and editors to create, execute, and manage a comprehensive SEO optimization strategy. After years of experience in the industry, I effectively communicate on the level of each element of the team, to efficiently bring all elements together into a cohesive, results drive product.
- Work with client to determine realistic, executable SEO goals and expectations.
- Hands-on analysis of client website and surrounding web culture.
- Generate top-line SEO strategy.
- Work with client, developers, designers to build priorities SEO optimization workflow, ensuring that all resources are ready and able to execute efficiently.
- Manage developer, designer, and editor resources throughout process.
- Maintain constant contact with client throughout process, including weekly or as-needed status calls with internal team as well as client.
- Generate comprehensive client reporting on site and optimization performance and progress.
- Develop post-contract action plan with client, setup for ongoing success.
Interactive Media Project Portfolio:
- American Express OPEN: Mobile Application Strategy
- BTS: Online Marketing Strategy
- Structured Web: Website Production
- Aphex: Business Development and Mobile App Marketing Strategy
- CheckedUp: Advertiser Opportunities Research and Strategy for iPad App
- Naked Condoms: SEO and Online Marketing Strategy
- Time Inc: Mobile Media Strategy
- LVMH North America
- Louis Vuitton: SEO and Mobile Strategy
- Hennessy: Online Media Strategy and Web Production
- Marc Jacobs: Mobile Strategy
- Belvedere: SEO Strategy
- Tag Heuer: SEO Strategy
- Nowness: SEO Strategy and Web Production
- PPR
- Bottega Veneta: SEO Strategy
- Diane von Furstenberg: Social Media and SEO Strategy
- A&E Television Networks
- AMC Networks
- AMC: Content and SEO Strategy
- IFC: Content and SEO Strategy
- WE: Content and SEO Strategy
- Sundance Channel: Content and SEO Strategy
- The New York Times Company: NYT Online: Paywall Launch and Information Architecture Strategy
- Casa Dragones Tequila: SEO Strategy and Web Production
- Americana Manhasset: SEO Strategy and Web Production
- The Shops on El Paseo: SEO Strategy
- ExpoTV: SEO Strategy
- The Deal: SEO Strategy
- CFO Publishing: SEO Strategy
- Newsday: SEO Strategy and Web Production
- KGB: Information Architecture and SEO Strategy
- Physique 57: Interactive Media Strategy and Production
- Vault: SEO Strategy
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Infographic: An SEOs Guide to HTTP Status Codes
Quick infographic today from SEOmoz – An SEOs Guide to HTTP Status Codes. May sound boring, but configuring your server to give correct status codes can make or break a site’s SEO potential.
An SEOs Guide to HTTP Status Codes An Infographic | SEOmoz. -
Web Design for Desktop & Mobile Consolidated Compatibility: Adaptive CSS3
The fluid grid layout methodology is an emerging method for making websites instantly and optimally accessible from any device, with any size screen. Hopefully, we’ll start to see wider spread usage of these new features in CSS3, so new websites are designed with this kind of functionality in mind.
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Using Microformats and RDFa with eCommerce
This was originally written in response to a question from my team at Morpheus Media. Lately we’ve been discussing on our team the use of Microformats and RDFa. There’s recently been a significant rise in industry attention to these emerging formats – earlier this year Google released its Webmasters Rich Snippets Testing Tool.
The Google Webmaster Tools Rich Snippet Testing Tool -
Google favors mobile optimized sites in their mobile search results
Recently, a client asked me about Google Mobile Search Results, and how the algorithm works to prioritize results aimed specifically at mobile users. In general, I believe that Google favors mobile optimized sites in their mobile search results. There are a number of usability features, such as location base services, screen real estate, and touch gestures that greatly enhance the functionality of Mobile sites. Google seems to be optimizing its mobile search results to deliver sites that deliver enhanced mobile functionality to the user.For your reference, below are a few resources regarding Google’s treatment of mobile optimized sites.
Resources:
- Why Mobile Searchers Need Mobile-Optimized Sites from Search Engine Land
Excerpt:
“Mobility is a ranking factor for mobile search, and not optimizing a
mobile site could make it more difficult to appear in competitive
nonbranded searches where mobility is a factor. Likewise, having an
optimized mobile site could make it easier to appear for competitive
nonbranded keywords where mobility is a factor.”“As mobile search evolves and mobile ranking factors become more
prevalent, brands that don’t optimize a mobile site today will be busy
playing catch up tomorrow, building mobile links and paying attention
to mobile ranking factors to their site. Search engines look at age of
links and age of site when it comes to ranking because such factors
are hard to manipulate. Success in mobile SEO will be difficult if
postponed until absolutely necessary.” - Official W3C Mobile Web Best Practices 1.0
- Mobile Usability from UseIt
- Transcript of Scott Huffman Presentation on Mobile Search at Google Searchology 2009
- Why Mobile Searchers Need Mobile-Optimized Sites from Search Engine Land
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LVMH’s Nowness.com Is Ranked #1 of 7 Stellar Examples of Branded Content from the Fashion Industry on Mashable
This week, Macala Wright Lee of popular industry blog Mashable.com ranked LVMH’s Fashion and Art Culture Site Nowness.com site in the top position in their 2010 wrapup of the 7 Stellar Examples of Branded Content from the Fashion Industry. It’s been great working with NOWNESS over the last few months on their SEO and interactive strategy, and very nice seeing them on this list. They consistently have compelling, original content, and as the article states, have always been setting the standard for fashion and art culture.
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KGB Launches
KGB, one of my clients whom I work with at Morpheus Media was recently written up in Media Post. They just launched their new site, which we worked with them to develop and optimize for accessability and SEO. Threre’s a fair amount of buzz being generated around it – Check out the new KGB website, KGB ad campaign, and KGB writeup in MediaPost. -
Launching Two New Sites: Panasonic Get Your Groom On and Trading Direct
Two of the websites I’ve been working with developers on for the past few weeks just launched this week – thought I’d post a little blurb about each…The Panasonic Get Your Groom On site is a microsite to promote Panasonic’s new line of razors. I worked with Panasonic directly, as well as their developers to put together search engine friendly, user accessible, semantically relevant code and content. Some of the key features we included in this site, to accomplish our accessability and SEO goals was the usage of SWF Object under the flash on the technology page to ensure that search engines could index the content, as well as a well developed header tagging structure and URL structure. We also included both HTML and XML sitemaps, and build custom Meta Title Tags and Meta Descriptions for each page.
The new Trading Direct site also launched this week. Working with Jeff Couturier of 10Volt Media, we conceptualized, developed, and deployed this site from the ground up. It was a complete site build, including integration with a tightly controlled user login and account backend, usage of real-time stock information, a sliding scale percentage rate calculator, and a custom-built content management system (CMS). In building the site, in addition to ensuring that it was user friendly and supported the USP and general market facing feel the client was going for, we also were sure to make all content semantically relevant, accessable and indexable. It’s built with PHP generating W3C valid XHTML, and styled with W3C valid CSS. This allows us maximum design flexibility, while also allowing us to organize and present site content in the clearest, most accessible and extensable manner. Since the site is a stock trading site, we also had to take into consideration building in layers of enhanced, multiple-tier security protocols. We’re tracking user traffic, as well as engagement patterns on the site using Google Analytics.
In my role managing these projects, and overseeing the content accessibility, organization and relevancy value of a site, being able to work directly with developers and designers has been huge help. Going forward, I’m hoping we can put together more “ground-up” SEO/Site Development projects.
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Writing about Google Analytics and Flash on the Morpheus Media Mlog
I recently wrote a short blog post for Morpheus Media’s MLOG blog, outlining the ins and outs of Google’s recent announcement that they were expanding the Google Analytics tracking capabilities into Adobe Flash. Now, website owners can not only track visitor metrics on html pages, but also within embedded flash objects, including user engagement statistics such as interaction and length. This announcement follows Google’s recent announcement that they would be ramping up their search indexing of flash, to allow users to find flash websites in Google search results.
In short, I think that Analytics Tracking, combined with searchability will lead to an increased value in flash sites, both for semantic relevancy on the web, as well as for increased commercial value and opportunities for monitization.Please check out the full post on the Morpheus Media MLOG, titled “Google Analytics Comes To Adobe Flash“
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SEO Moz Advanced Training Seminar Notes Wrapup
A few weeks ago I attended the SEO Moz Advanced SEO Training Seminar in Seattle, Washington. Below are my notes from a few of the talks we had, covering a wide variety of SEO topics. If you’re interested, most of our seminar should be available on DVD. -
Morpheus Media is Entrepreneur’s #20
Morpheus Media, where I work on the SEO and Emerging Technologies team, was just listed the number 20 fastest growing small business by Entrepreneur Magazine. This is up from #40 last year. Nice!
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RSS Day
I’m a huge fan of RSS, and preach it to my clients continuously. Additionally, I’m hooked on Google Reader for checking out RSS feeds for all the sites I track – Check out this page of my “shared” headlines, or subscribe to my headlines feed.
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