Pushing forward on the viral, social, apparel front, CNN is now printing one-off headline T-shirts. Now, if you go to the homepage, you can click the little mini t-shirt icon next to a headline, and poof, get a black, white or grey T-shirt made with that headline, time-stamp, and CNN logo on it. Absolutely amazing.
The best part about it is it’s hackable. You can put your own headline on custom CNN headline t-shirts simply by changing the text in the url. Imagine the possibilities here – put any headline or phrase you want into a CNN-branded tshirt.
Shirts are $15, plus $4.99 for shipping. They’re luckily printed on ultra comfy American Apparel shirts, which is very welcome – screw those crappy “beefy-t’s”. Looks like they’ve partnered with Spreadshirt for printing and distribution. More info on CNN’s FAQ.
Additionally, this is purely an impulse item. The headlines are only available to be printed while the headline is in the current news section – as soon as it’s old news, the shirt is history. Finally, CNN is fixing to go ultra viral on this. They’re including links to post your shirt to facebook, and since they are strictly time limited, the buzz factor is set to be huge.
Kroosh also posted on this at nearly the same time. We were competing to see who could get it up first/get the most crawl etc. Who won?