iad
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Apple’s iAd Gallery App
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Interested in Mobile Ads, specificially Apple’s own iAd platform? Apple just released their very own iAd Gallery app for iPhone. The new app allows users to quickly browse all of the custom developed, HTML5 iAd units that have run on iOS. For digital marketers like me, this app is a huge help for demonstrating ad…
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iAd Beating Traditional TV Ads? Well Duh.
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Today, a Nielsen study was reported as showin that Apple’s iAds are beating comparable TV Ad placements. In today’s market, it’s no wonder that ANY interactive ad platform is far outstripping tv ads. Interactive advertising, and now especially mobile interactive advertising is one of the hottest sectors of the ad industry right now. Also, I…