Jeffrey Donenfeld

Tag: SEO

  • Infographic: The SEO Salary Guide from Onward Search

    Infographic: The SEO Salary Guide from Onward Search

    Very very interesting infographic today – a breakdown of typical salaries for positions within the SEO industry, in which I work. Thanks Onward Search for this great SEO salary guide and…. I’ll be in touch soon!

    SEO Salary Jobs Guide PDF Download

  • Interactive Media Strategy Portfolio

    I’m an experienced interactive media and technology consultant, mobile development strategist and marketing professional.

    Interactive Media Experience:

    • Direction of Interactive Media Development
    • Management of technical requirements and startup considerations
    • Evaluation of positioning of product in market and of competitive landscape
    • Consultation on interactive marketing strategy and execution
    • Mobile media and application strategy and development
    • Top-Ranking professional SEO optimization and consulting

    SEO Strategy and Management

    As an SEO Strategist and Manager, I sit between the client and our designers, developers, and editors to create, execute, and manage a comprehensive SEO optimization strategy. After years of experience in the industry, I effectively communicate on the level of each element of the team, to efficiently bring all elements together into a cohesive, results drive product.

    • Work with client to determine realistic, executable SEO goals and expectations.
    • Hands-on analysis of client website and surrounding web culture.
    • Generate top-line SEO strategy.
    • Work with client, developers, designers to build priorities SEO optimization workflow, ensuring that all resources are ready and able to execute efficiently.
    • Manage developer, designer, and editor resources throughout process.
    • Maintain constant contact with client throughout process, including weekly or as-needed status calls with internal team as well as client.
    • Generate comprehensive client reporting on site and optimization performance and progress.
    • Develop post-contract action plan with client, setup for ongoing success.

    Interactive Media Project Portfolio:

  • Google favors mobile optimized sites in their mobile search results

    Google favors mobile optimized sites in their mobile search results

    Recently, a client asked me about Google Mobile Search Results, and how the algorithm works to prioritize results aimed specifically at mobile users. In general, I believe that Google favors mobile optimized sites in their mobile search results. There are a number of usability features, such as location base services, screen real estate, and touch gestures that greatly enhance the functionality of Mobile sites. Google seems to be optimizing its mobile search results to deliver sites that deliver enhanced mobile functionality to the user.

    For your reference, below are a few resources regarding Google’s treatment of mobile optimized sites.

    Resources:

  • LVMH’s Nowness.com Is Ranked #1 of 7 Stellar Examples of Branded Content from the Fashion Industry on Mashable

    LVMH’s Nowness.com Is Ranked #1 of 7 Stellar Examples of Branded Content from the Fashion Industry on Mashable

    This week, Macala Wright Lee of popular industry blog Mashable.com ranked LVMH’s Fashion and Art Culture Site Nowness.com site in the top position in their 2010 wrapup of the 7 Stellar Examples of Branded Content from the Fashion Industry. It’s been great working with NOWNESS over the last few months on their SEO and interactive strategy, and very nice seeing them on this list. They consistently have compelling, original content, and as the article states, have always been setting the standard for fashion and art culture.

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  • SEO Audit Checklist

    Over the years of doing SEO audits for clients, I’ve developed a brief “SEO Checklist” of items that I like to make sure to at least consider with every site. The list is far from comprehensive. Instead it gives me a good jumping off point to assess a number of potential SEO problems and optimizations. If you have any additions, let me know!

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  • SEO Moz Advanced Training Seminar Notes Wrapup

    SEO Moz Advanced Training Seminar Notes Wrapup

    SEO Moz LogoA few weeks ago I attended the SEO Moz Advanced SEO Training Seminar in Seattle, Washington. Below are my notes from a few of the talks we had, covering a wide variety of SEO topics. If you’re interested, most of our seminar should be available on DVD.

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  • Search Engine Strategies 2008 – 2 Questions

    Search Engine Strategies 2008 – 2 Questions

    Search Engine Strategies 2008 LogoLast week was then annual Search Engine Strategies New York conference. It’s billed as “the intersection of search, marketing & commerce”, and includes talks, panels and discussion on many aspects of the online search world – both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). I work in SEO, and attended most of the SEO-focused talks on Thursday, March 20th.

    I sat in on the Images & Search Engines talk. The talk description was:

    Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

    It was moderated by Anne Kennedy of Beyond Ink, and the speakers were Liana Evans from KeyRelevance, Chase Norlin from Pixsy Corporation, and R.J. Pittman from Google.

    During the Q&A session, I asked R.J. Pittman of Google about assigning SEO-relevancy to images hosted off-site and served dynamically to e-commerce platforms. I mainly had in mind Adobe’s Scene7, which integrates into ecommerce platforms, and will automatically resize and re-serve product images, based on what section the site and conversion process the user is in. I personally think this is a cool technology – and I’ve even bought from a site that uses it – eBags. Take a look over at eBags, and you’ll notice for many of their product images, you can click and zoom in to a super high res image. This high res image is the same that’s being shown in thumbnails – but it’s being resized to the appropriate size dynamically by Scene7.


    I also sat in the “Meet the Crawlers” talk, which featured Sean Suchter from Yahoo, Evan Roseman from Google and Nathan Buggia from Microsoft. At the Q&A, I asked Sean and Evan about the specialized news indexes of the major search engines, and what the criteria/process is for getting content indexed and shown on sites such as Google News and Yahoo Finance. Here’s the audio.