Jeffrey Donenfeld

Tag: shopping

  • Lecture: How Spatial Arrangement Creates Movement, and Implications for Consumer Shopping Behavior at Ikea

    Here’s a great talk by Professor Alan Penn of the UCL Bartlett School of Architecture, discussing How Spatial Arrangement Creates Movement, and Implications for Consumer Shopping Behavior at Ikea. It’s long, but a great analysis of the topic, with easy foundations of key concepts explained.

    “Professor Alan Penn describes the way that architects use space to sell you things, showing how space creates patterns of movement, bringing you into contact with goods. In IKEA though, the story gets more interesting, here the designers deliberately set out to confuse you, drawing you into buying things that are not on your shopping list.”

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  • Mobile Media is Driving Consumer Shopping Behavior

    Mobile Media is Driving Consumer Shopping Behavior

    Mobile is quickly emerging as a major force driving consumer online shopping behavior. Recently a few illuminating studies have come out:

    Mediapost: Mobile Shopping Growing Dramatically
    Key Findings

    • 33% of respondents have used their phone to access a retailer website, and an additional 26% indicated they plan to access retailer websites or mobile apps by phone in the future
    • 11% of web shoppers reported having made a purchase from their phones this holiday season, compared to only 2% at this time last year
    • 56% of shoppers who used their phones did so to compare price informationwhile 46% of shoppers used their phones to compare different products to look up product specifications
    • 69% of mobile shoppers used their phones to visit the store’s own website while in physical stores, and 46% also used their phones to access a competitor’s website
    • Shoppers rate their satisfaction with retail websites significantly higher than their satisfaction with mobile apps and sites
    • Highly satisfied shoppers with a mobile experience say they are 30% more likely to buy from that retailer online and 30% more likely to buy offline

    eMarketer: In-App Purchases Become Major Mobile Revenue Stream

    Within the realm of apps that are directly monetized, whether by paying for the app itself, paying for items within the app, or both, in-app purchases are becoming much more important to developers. They more than doubled their share of iPad app revenues, from 12% to 29%, between June and December 2010. Over the same period in-app purchases on iPhone applications increased from 36% to 49% of revenues—now taking half the market from traditionally paid-for apps. And within that share, free apps have gained at the expense of paid.

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  • Shopping App’s Use For Geo-Location

    A quick thought on using a mobile phone’s GPS in a novel fashion for an online retailer. Nowadays basically every mobile phone has a gps chip in it, and all smart phones can provide location data to the apps they run. Recently I was asked by a client about ideas for possibly reaching out to customers on a local level, despite the fact that the client doesn’t actually have any physical stores. Here are my initial thoughts –
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